Invisible Influence 2021: Overview

Final Project: Creating an advertising pitch
You will be working in groups of 3-4 creating a presentation that pitches a new advertisement campaign taking your “product” in a much needed new direction to promote positive social change. Consider the following: Has society evolved? How does the media challenge or reinforce outdated ideas?  

Ultimately, your campaign will take a stand about an ideology held by our society on a specific issue (gender roles, national identity, tolerance, politics, home life, work place, power structures, etc.) that you feel is outdated, the problems/challenges these views create, and the influence of the media on society’s change or lack of change regarding this issue.

You will need to do the following:

• Pick a research topic and create a research question to guide your learning on your topic. Use the Research Question Generator Doc to aid you in developing a question.
• Consider the mainstream approach to your product. How does that approach influence the target audience? What needs to change? What efforts have been made to create change? What still needs to happen?
• You will need to annotate 2-3 articles on your topic and you will need 4-6 images used by the media (all properly cited at the end of your presentation) and 1-2 images created by your group to launch your new campaign.